One really important step to help your business build it’s online presence & establish your brand is to create your Google My Business listing & fill it with details. We loved this list by Liezen Anne Inte and her details of importance: Google My Business or GMB is a free tool used by organizations and…
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Great article here by Mike Alton on Re-targeting. A handy strategy to dial in on engaged potential customers. We all know about retargeting strategies. We know that retargeted customers are three times more likely to click on your ad. And that retargeting makes customers 70% more likely to convert. Of course, retargeting requires timing and…
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As SSP Agency keeps in tune with the ever-changing technology of digital marketing, we enjoy thorough research & well-written articles on some of the best strategies. We really enjoyed Ross Benes’ take on Header Bidding. A topic of true value in the marketing world today: As the amount of advertising that is bought programmatically continues…
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Building your brand is is a solid foundation to years of success. Deepak Kanakaraju explains just how important your branding is for engaging people to convert into sales. Read how he breaks down each important aspect: Creating a great brand from scratch is the dream of every startup entrepreneur. But can we build a brand…
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