How To Use Link Re-targeting To Leverage Other People’s Content

Great article here by Mike Alton on Re-targeting. A handy strategy to dial in on engaged potential customers. 

We all know about retargeting strategies. We know that retargeted customers are three times more likely to click on your ad. And that retargeting makes customers 70% more likely to convert. Of course, retargeting requires timing and attribution, and the use of content to gain awareness and trust. The problem is, not everyone has time to create sufficient quantities of blog posts, articles, and ebooks.

Many marketing teams do a fabulous job of creating infographics and case studies to improve awareness, ebooks, and webinars to increase engagement, and reports and live demos to impact conversions. It’s a model that is successful across many industries and with a wide variety of ideal customer profiles.

But if your time and resources are severely limited, how can you best leverage that time? What kinds of content can you focus on? What tools and techniques can you use to have the same overall benefit? That’s where link retargeting comes into play.  Continue Reading…