Marketing Tips Archives | SSP Agency

7 Different Ways to Optimize Your Google My Business Listing

c1rhino — Fri, 07 Jun 2019 12:28:52 +0000

One really important step to help your business build it’s online presence & establish your brand is to create your Google My Business listing & fill it with details. We loved this list by Liezen Anne Inte and her details of importance:

Google My Business or GMB is a free tool used by organizations and businesses to manage their online presence across different search engines. For that reason, the GMB listing is essential to local companies to show up in Google maps and Search Engine Results Pages.

In addition, Google My Business has some added features that can enhance local companies’ GMB listing and helps increase their rank in local searches. So, if you want to take advantage of this updated tool, take your cue from these seven different ways to optimize your GMB listing this 2019. Continue Reading…

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How To Use Link Re-targeting To Leverage Other People’s Content

c1rhino — Tue, 07 May 2019 13:20:09 +0000

Great article here by Mike Alton on Re-targeting. A handy strategy to dial in on engaged potential customers.

We all know about retargeting strategies. We know that retargeted customers are three times more likely to click on your ad. And that retargeting makes customers 70% more likely to convert. Of course, retargeting requires timing and attribution, and the use of content to gain awareness and trust. The problem is, not everyone has time to create sufficient quantities of blog posts, articles, and ebooks.

Many marketing teams do a fabulous job of creating infographics and case studies to improve awareness, ebooks, and webinars to increase engagement, and reports and live demos to impact conversions. It’s a model that is successful across many industries and with a wide variety of ideal customer profiles.

But if your time and resources are severely limited, how can you best leverage that time? What kinds of content can you focus on? What tools and techniques can you use to have the same overall benefit? That’s where link retargeting comes into play. Continue Reading…

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The State Of Header Bidding

c1rhino — Sun, 10 Mar 2019 11:33:45 +0000

As SSP Agency keeps in tune with the ever-changing technology of digital marketing, we enjoy thorough research & well-written articles on some of the best strategies. We really enjoyed Ross Benes’ take on Header Bidding. A topic of true value in the marketing world today:

As the amount of advertising that is bought programmatically continues to rise, header bidding has become a go-to ad selling tactic for publishers.

Four years ago, publishers began using header bidding to sell their digital inventory. This revolutionized automated advertising because it allowed them to simultaneously offer inventory to multiple ad exchanges before making calls to their ad servers. Previously, programmatic publishers used an approach called waterfalling that passed bids sequentially from one exchange to the next.

The way publishers and advertisers approach programmatic has changed significantly since header bidding debuted. Here are five charts about the state of header bidding. Continue reading…

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How To Build A Great Brand By Driving Brand Engagement

c1rhino — Tue, 08 Jan 2019 23:42:39 +0000

Building your brand is is a solid foundation to years of success. Deepak Kanakaraju explains just how important your branding is for engaging people to convert into sales. Read how he breaks down each important aspect:

Creating a great brand from scratch is the dream of every startup entrepreneur. But can we build a brand without advertising? Around a decade back, it was possible to build a brand with just advertising. But in today’s digital era, a great brand cannot be built using advertising alone. In this blog post, let’s have a look how to build a brand without advertising. We will also have a look at how a lot of billion-dollar brands have been built from scratch with no money spent on ads!

Valuable digital brands like Google, LinkedIn, Twitter, Uber etc. have always focused on user engagement and creating a good brand experience. Google did not become the world’s No.1 Search Engine via TV, Newspaper and Radio ads. The secret to building a big online brand, especially in the age of internet is to have a very low barrier of entry to a product experience. Continue Reading…

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